AKME
Branding & Visual Identity
AKME is a LA-based footwear brand that abandons the restrictions of commercialism and societal systems to embrace the singular nuance of each product and the story behind it.
I wanted to design something that would blend imagery and type into one concept with a radically stripped-back colour scheme. Back to basics. Black and white, light and darkness, relentless push and pull. Stories bigger than life, bigger than death, packed in neat boxes, mimicking narratives and histories stitched meticulously in the seams of footwear.