Escentric Molecules is a critically lauded independent fragrance brand offering ultra-modern and gender-free skin scents. With a trademark mixture of eccentricities, gratuitous weirdness and humour, the brand disregards tradition and subverts perfumery norms with its conceptual fragrance range.
The 3D animations visualise EM’s Black Friday “Molmachine”. The brand has used the assets across various platforms (E-store landing page, social channels, paid social media advertisements and newsletters).